Permanent Chief Marketing Architect – Automotive | MASA Vacancies
Job Description
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MASA Vacancies – Chief Marketing Architect – Automotive
Job Type: Permanent
Company: Measured Ability
Job Location: Gauteng, Tshwane (Pretoria / Shoshanguve / Bronkhorstspruit)
Senior Leadership Opportunity: Chief Marketing Architect – Automotive
Measured Ability is seeking a strategic, visionary leader to join our team as a Chief Marketing Architect – Automotive. Based in Gauteng, with a reach across Tshwane, Shoshanguve, and Bronkhorstspruit, this role is designed for a seasoned professional capable of bridging the gap between high-level business strategy and tactical execution within the automotive sector.
The Role: Chief Marketing Architect – Automotive
As the Chief Marketing Architect – Automotive, you will be responsible for defining and executing a long-term marketing strategy that directly supports our broader business objectives. We are looking for an individual who can command our brand positioning and manage the complexities of integrated marketing initiatives across diverse channels. You will take ownership of the full marketing ecosystem, including digital strategy, CRM management, PR, advertising, social media, and communications. Beyond day-to-day operations, you will serve as a strategic partner, leveraging market trends, competitor intelligence, and deep consumer insights to identify and capture new growth opportunities.
Core Responsibilities
- Develop and implement a robust, long-term marketing strategy aligned with corporate goals.
- Direct brand positioning and equity efforts, ensuring consistency across all integrated marketing channels.
- Lead product launches and execute comprehensive go-to-market strategies.
- Manage and optimize the performance of digital marketing, CRM systems, public relations, and social media platforms.
- Oversee agency relationships and internal creative output to ensure brand excellence.
- Analyze market dynamics, consumer behavior, and competitor activity to drive data-informed decision-making.
Requirements and Qualifications
- A Bachelor’s Degree in Marketing, Business, Engineering, or a closely related field.
- An MBA is considered highly advantageous for this senior position.
- 10–15 years of proven experience in senior marketing roles, with a strong preference for candidates who have deep expertise within the automotive industry.
- Demonstrated track record of leading successful, large-scale integrated marketing campaigns.
- Expert-level proficiency in digital marketing and CRM strategies.
- Hands-on experience working with Dealer Management Systems (DMS), web analytics platforms, and Google Ads.
- A history of success in brand development, executing product launches, enhancing customer experience, and achieving measurable market growth.
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