Full-Time Digital Acquisition Specialist | Cardilogix Talent Specialists
Job Description
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Cardilogix Talent Specialists Vacancies – Digital Acquisition Specialist
Job Type: Full Time Job
Company: Gauteng/”> Cardilogix Talent Specialists
Job Location: Johannesburg, Gauteng
Digital Acquisition Specialist
Cardilogix Talent Specialists is currently looking for a results-driven Digital Acquisition Specialist to join our team in Johannesburg, Gauteng. This is a full-time position focused on driving growth through the strategic planning, execution, and optimization of multi-channel digital campaigns.
As the Digital Acquisition Specialist, you will be responsible for translating high-level business goals into measurable online performance. You will play a key role in ensuring brand consistency, driving meaningful user engagement, and delivering a clear return on investment across platforms including Meta, Google, and email marketing. This is an individual contributor role that requires a high degree of autonomy and precision.
Key Responsibilities of the Digital Acquisition Specialist
Paid Social & Digital Advertising
- Manage, monitor, and optimize paid advertising campaigns across Meta Ads Manager (Facebook and Instagram) and Google Ads.
- Execute advanced audience segmentation, including the creation of custom audiences and lookalike modeling to enhance targeting accuracy.
- Implement a rigorous A/B testing framework across ad copy, creative assets, audience segments, and landing page conversions to maximize results.
Analytics, Tracking & Performance Reporting
- Configure UTM tracking parameters, conversion pixels, and event tracking to ensure accurate campaign attribution.
- Maintain oversight of performance metrics using Google Analytics (GA4), native platform dashboards, and bespoke reporting tools.
- Deliver concise weekly and monthly performance summaries, highlighting critical KPIs such as reach, click-through rates (CTR), conversion rates, and overall ROI.
Platform Mastery & Project Management
- Maintain expert-level proficiency in Meta Business Suite, Meta Ads Manager, Google Ads (Search, Display, and Performance Max), and Google Analytics.
- Demonstrate strong organizational capabilities to track multi-platform deliverables, manage production schedules, and independently hit critical launch deadlines.
Requirements
- Relevant professional qualifications in digital marketing.
- 3–5 years of proven, hands-on experience managing paid and organic digital marketing campaigns, whether within an agency or client-side environment.
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